Our job is to take traditional ride and drives to the next level. We invite consumers to get up-close-and-personal with the vehicles, their technology and their character like never before. Today’s consumer expectations are higher then ever when it comes to live experiences, and ride-and-drives are no exception. Manufacturers are adding more value to their test drives by extending the length of the experience, giving participants access to educational content and certified drivers, and offering engagements that don’t always take place behind the wheel.


Transformative Experiences


We dream up ideas that bring brands and products to life in the most compelling and unexpected ways. Every detail is maximized to illuminate the unique characteristics of a brand or product that are sure to foster emotional connections, create advocacy and drive action. At the heart of every successful event is a shared experience.

In this hyper digital world, we find ourselves seeking unique live experiences that connect us to the real world and each other. Manufacturers that create memorable live engagements, filling this need, will create brand advocates. What brands do, is more important than what they say.


Lasting Impressions


We take pride in putting your clients in vehicles with top tier drivers. Our drivers come from various racing backgrounds; many are still active drivers. Our drive team is lead by British race car driver, Ryan Lewis. Ryan comes from a racing bloodline that started in the UK and has landed him in Indianapolis, IN. His background has given him the perfect balance to not only push the cars on the track but also the classroom.

Racing Career Highlights: Karting, T-Cars, Legends, Zip Formula, 2003 FPA Champion, 2004 British Formula 3 International Series (Scholarship Class) Champion, 2005 British F3 International Series (Championship Class), 2006-2007 Champ Car Atlantic Championship, 2008 American Le Mans Series


The Art of Racing


We are an event agency that truly understands what it takes to deliver real life experiences and have our in-house team of producers and technical directors that will deliver on-time and on-budget. We also bring the world’s best and most awarded creative team that pushes work into uncharted territories, creating live experiences that have never been done before and creating unique and memorable content.

We believe shared ideas produce better results. With one of North America’s largest channel-agnostic creative departments, we have the brain power and scale to transform brands, conceptualize immersive environments and build integrated campaigns.

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To the Limit. Within the Limit.


Event CRU is renowned for its hands-on hospitality approach. We specialize in producing functions at studio backlots, ranches and private clubs, in addition to the many other venues across the country. Our event planning expertise ranges from the most private of corporate retreats and board meetings to exclusive VIP social gatherings on a ranch, to large scale award shows at the Hollywood Bowl. Our creativity and sense of style, regardless of venue, enables us to produce unforgettable experiences for the clients we serve.


No Detail Left Unturned


Motorsports Races and Rallies

Fleet Management

Product Launch

Press Engagements

A/V, AR and VR Production

Public Relations and Photoshoot Support

Strategic Storytelling

Brand Immersion

Art Direction

Learning and Development Training